Following the established goals with regard to the satisfaction of our current customers and acquiring new ones, RIO has introduced the RIO EGO fashion brand. RIO EGO collection is intended for all men who like modern business look, with the emphasis on the personality and self awareness. Even though casual, the clothes are designed in line with the newest world trends, made from first rate fabrics with the more increasingly popular hand-made finishing. It is the original and sophisticated urban brand which makes the business style completely exciting. The RIO-EGO collection was designed by an intellectual design team, presenting new challenges of men’s wear and aesthetics with clearly defined borders, and at the same time remaining consistent with their fashion sensibilities. The RIO stores are a place where customers are able to achieve their fashion dreams without copying and cloning other trends.